We are a family that values natural remedies and medical pharmaceuticals in equal measure. We grew up in families of doctors and alternative health gurus in our parents and grandparents. We got to see the benefits of both sides. The business idea was born from the herbs, supplements and homeopathy we used on our fertility journey and in relieving the little aches and pains our two girls faced growing up. As parents we are passionate about ensuring that our girls have the best start in terms of health, the natural way.

The journey to ensuring this without becoming overwhelmed has not been easy. And we have no doubt that there are others who feel the same way. We endeavor to try and simplify that for you. We have partnered with companies that offer the best quality in their respective product ranges. Each product that we have chosen to stock is something that we ourselves would take. We aim to keep things simple, to provide easy choices and to make living a healthy natural life an easy choice for you. With warm wishes on your health journey