Earthier

100% plant-based, Soil Association certified organic supplements. Whole-food, not isolated chemicals.

The story

Earthier was founded in 2018 by Matt Twine, an entrepreneur who turned to supplements after a health challenge in his youth made him question why almost everything on the supplement shelf was a synthetic isolate manufactured in a lab. The argument Earthier makes is straightforward: the vitamins and minerals we evolved to absorb come bound up with plant compounds (co-factors, enzymes, fibre) that the body uses to actually metabolise them. A 1000mg vitamin C tablet of ascorbic acid is not the same input as 1000mg of vitamin C from acerola cherry, even if the lab assay reads the same.

Earthier's range is built around this whole-food principle. The biotin comes from organic basil, the silica from organic bamboo and horsetail. The zinc is derived from organic shiitake and oyster mushrooms. The magnesium is 100% plant-sourced. Every product is Soil Association certified organic, USDA certified, and 100% plant-based. There are no excipients, no magnesium stearate, no silicon dioxide, no preservatives, and no gluten. The capsule is the smallest possible carrier between the plant and the body, which is the whole point.

The body did not evolve to absorb isolated chemicals. It evolved to recognise food. So we made supplements from food, not from labs, and let the plant do the work.

Matt Twine, Founder of Earthier

What makes them different

01
Whole-Food Source

Every nutrient comes from a plant: biotin from basil, zinc from shiitake mushrooms, magnesium from organic plant matter. Not synthetic isolates. The body recognises the form because it is food.
02
Soil Association Certified

UK Soil Association Organic certification covers the entire range. Audited cultivation, processing, and labelling from farm to capsule.
03
No Excipients

No magnesium stearate, no silicon dioxide, no titanium dioxide, no preservatives, no gluten, no fillers. Most supplements contain more excipient mass than active ingredient. Earthier inverts that.
04
100% Plant-Based

Entire range is vegan-certified. Vegetable cellulose capsules, no animal-derived ingredients, no animal-derived processing aids.

The shelf favourites

The handful we reach for most. Ranked by what actually sells, with the why for each.

Earthier Biotin 60 Capsules

R349.00

Whole-food biotin from organic basil plus silica from organic bamboo and horsetail. Used for hair, skin, and nail support. Two-month supply at one capsule daily, no synthetic biotin spikes.
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Earthier Zinc Capsules

R409.00

Plant-sourced zinc from organic shiitake and oyster mushrooms with holy basil. 10mg per serving, the EU nutrient reference value. For immune support, skin, and male reproductive health.
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Earthier Magnesium Capsules 60s

R379.00

100% plant-sourced magnesium, 150mg per serving. Used for sleep, muscle relaxation, and stress. No magnesium oxide (which is poorly absorbed and laxative), no synthetic carriers.
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Earthier Folate Complex Capsules 60s

R339.00

Whole-food selenium and vitamin C from plant sources, including acerola cherry. Used for immune support and thyroid function. The combination is more bioavailable than either nutrient alone.
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Shop the full Earthier range below.

All Earthier products ↓

Earthier

Earthier Zinc Capsules

~~R 469.00~~R 409.00

Provides zinc for immune support and overall health. 2. Supports wound healing and cellular function. 3. Available in capsule form for easy intake. Ingredients: Fennel, Zinc Complex (Shiitake Extract, Oyster...

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Earthier

Earthier Magnesium Capsules 60s

~~R 439.00~~R 379.00

Provides magnesium to support muscle and nerve function. 2. Aids in maintaining healthy bones and energy levels. 3. 60 capsules per bottle. Ingredients: Organic Sea Lettuce powder, Organic Carob Powder,...

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Earthier

Earthier Biotin 60 Capsules

R 349.00

Earthier Biotin is available in a bottle of 60 capsules. 2. Each capsule provides biotin to support hair, skin, and nail health. 3. The supplement is designed to enhance metabolic...

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Earthier

Earthier Folate Complex Capsules 60s

~~R 389.00~~R 339.00

Provides a daily dose of folic acid for overall health and wellbeing. 2. Supports cell growth and development, particularly during pregnancy. 3. 60 capsules per bottle. Ingredients: Artichoke*, Tomato*, Agaricus...

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Touring the range

Three doorways into the brand: entry, classic, specialty.

START HERE

The daily foundation

If you are new to Earthier, start with Magnesium and Zinc. These are the two minerals most adults are functionally short on, and the whole-food versions absorb significantly better than the synthetic salts you find in supermarket multivitamins.

Earthier Zinc Capsules R409.00

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BUILD OUT

Targeted whole-food nutrients

Biotin for hair and nails, Selenium with Vitamin C for immune and thyroid, Folate Complex for women planning pregnancy or supporting healthy methylation. Each one solves a specific deficiency without the excipient load of mainstream tablets.

Earthier Biotin 60 Capsules R349.00

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SPECIALTY

Specialist single-nutrients

Sea Kelp for iodine and thyroid, Folic Acid (folate complex) for women of reproductive age. These are products where the whole-food vs synthetic difference is biggest because the body's absorption pathway is highly specific.

Earthier Magnesium Capsules 60s R379.00

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What the brand stands behind

Soil Association Organic

UK organic certification across the full range. Annual audits of growers, processing, and packaging.
USDA Organic

US organic certification, harmonised with Soil Association for international markets.
Vegan

100% plant-based across the range. Vegetable cellulose capsules, no animal-derived ingredients.
Whole-Food Source

Every nutrient sourced from named organic plants and mushrooms. Documented on the supplement facts panel.
Excipient-Free

No magnesium stearate, silicon dioxide, titanium dioxide, fillers, binders, preservatives, or gluten.
Non-GMO

All ingredients verified non-GMO at the source.

About this brand

Common questions customers ask about the brand and its products.

What does 'whole-food' supplement actually mean?

It means the vitamin or mineral comes from a plant or mushroom rather than being chemically synthesised. So the zinc in Earthier comes from shiitake mushrooms grown to be high in zinc, not from zinc sulfate manufactured in a lab. The body absorbs nutrients from food differently to isolated chemicals because food contains co-factors and a recognisable matrix. Whole-food forms tend to be better absorbed and gentler on the gut.

Why is the dose lower than supermarket vitamins?

Because whole-food forms absorb at much higher rates than synthetic isolates. A 10mg whole-food zinc capsule typically delivers more usable zinc than a 25mg synthetic tablet, because the body recognises and absorbs more of it. The dose on the label is what is in the capsule. The dose that lands is what matters, and that is higher with whole-food sources.

Are Earthier supplements safe in pregnancy?

The Folate Complex is formulated for women of reproductive age and during pregnancy planning. Most other products are safe in pregnancy at the labelled dose, but check with your midwife or GP, particularly for Sea Kelp (iodine doses vary in pregnancy) and any product with herbal additions.

What is the difference between Earthier and synthetic vitamin brands?

Earthier uses no synthetic isolates, no excipients (magnesium stearate, silicon dioxide), and the nutrients come from named organic plants. Most supermarket and pharmacy brands use synthetic ascorbic acid, zinc sulfate, magnesium oxide, etc., which absorb less well and often contain more filler than active ingredient by mass. Earthier costs more per capsule but the per-unit-absorbed cost is comparable.

Are the capsules vegan?

Yes. Vegetable cellulose capsules, plant-sourced nutrients, no animal-derived processing aids. Suitable for vegans and vegetarians across the full range.

How long until I notice an effect?

Magnesium for sleep is often noticeable within a week. Biotin for hair and nails takes 8 to 12 weeks to show in new growth. Iodine and selenium effects on thyroid markers typically take 6 to 8 weeks. Whole-food supplements work the same way the underlying food does, gradually and consistently.

Where is Earthier manufactured?

In the UK, with Soil Association certified facilities and supply-chain audits. Plant ingredients are sourced from certified organic farms internationally.

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Earthier

The story

What makes them different

Whole-Food Source

Soil Association Certified

No Excipients

100% Plant-Based

The shelf favourites