Founded 1912 · California USA · B Corp Certified
Bragg
Paul Bragg's 1912 raw apple cider vinegar with the Mother, the American original.
Shop now →The story
Bragg's adopted daughter Patricia took over the company in 1976 after Paul's death and led it for the next four decades, expanding the range into organic seasonings, dressings, and the famous Liquid Aminos while staying loyal to the original apple cider vinegar recipe. The vinegar has not changed since Paul created it: raw, unfiltered, unpasteurised, and crucially with the Mother, the cloud of beneficial bacteria, yeasts, and enzymes that forms during natural fermentation. Bragg is now B Corp certified and continues to make the same vinegar in California.
You are what you eat, drink, breathe, think, say and do.Paul Bragg, founder of Bragg Live Food Products
What makes them different
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01
With the Mother
Bragg apple cider vinegar contains the Mother: the strands of beneficial bacteria, yeasts, and enzymes that form during natural fermentation. Filtered and pasteurised vinegars remove the Mother for clarity, which also removes the documented gut and probiotic benefits.
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Raw and Unfiltered
The vinegar is never pasteurised or heat-processed, so the enzymes and probiotic cultures stay alive in the bottle. The cloudy appearance is the marker of authentic raw vinegar.
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03
Original Recipe Since 1912
Paul Bragg's original recipe has not changed in over a century. Same apples, same fermentation method, same raw bottling. The brand has not chased trends or reformulated for shelf stability.
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04
B Corp Certified
Bragg is certified B Corporation, meeting verified standards of social and environmental performance, public transparency, and legal accountability. The certification is granted to fewer than 1 percent of US food and beverage brands.
The shelf favourites
The handful we reach for most. Ranked by what actually sells, with the why for each.
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Bragg Organic Apple Cider Vinegar 473ml
R189.00
The flagship product. 473ml is the standard kitchen bottle: enough for daily one to two tablespoon doses in water (the classic morning routine), plus salad dressings and cooking. Lasts approximately six to eight weeks at typical daily use.
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Shop the full Bragg range below.
All Bragg products ↓
Bragg Organic Apple Cider Vinegar 473ml
Touring the range
Three doorways into the brand: entry, classic, specialty.
The 473ml kitchen bottle
The 473ml format is the entry point for daily users. One to two tablespoons mixed in a glass of water before meals, ideally with a straw to protect tooth enamel. Lasts six to eight weeks at typical use.
Pair with the dressings range
Once daily ACV is established, Bragg's organic salad dressings and seasonings extend the same flavour profile into meals. The Liquid Aminos (a soy sauce alternative) and Nutritional Yeast are the most-used in this part of the range internationally.
The 946ml value bottle
For households where multiple people use ACV daily, or for users committed to two-plus tablespoons per day, the larger format halves the per-ml cost and reduces glass packaging.
What the brand stands behind
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USDA Organic
Certified USDA Organic, confirming organic apple sourcing and processing without synthetic pesticides or fertilisers.
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B Corp Certified
Certified B Corporation, meeting verified standards for social, environmental, and governance performance.
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Non-GMO Project Verified
Non-GMO Project Verified across the apple cider vinegar range, the most rigorous independent non-GMO verification in the US.
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Kosher Certified
The apple cider vinegar range carries kosher certification.
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Founded 1912
Over 110 years of continuous production, making Bragg one of the oldest health food companies in the world.
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Raw and Unpasteurised
The vinegar is never heat-processed, preserving the live cultures, enzymes, and the Mother that distinguish raw ACV from filtered supermarket versions.
About this brand
Common questions customers ask about the brand and its products.