UK · Founded 1988 · BDHF Approved
Kingfisher
Founded 1988 in Norfolk by Richard Austin. The world's first natural toothpaste approved by the British Dental Health Foundation.
Shop now →The story
Kingfisher became the first natural toothpaste in the world to receive approval from the British Dental Health Foundation, an endorsement that required clinical testing of cleaning effectiveness, not just ingredient safety. The formulations use real ingredients: real fennel, real strawberries for the children's variant, real peppermint, with no artificial colourings, flavourings, sweeteners, or preservatives. Both fluoride and fluoride-free variants are produced, which is unusual in the natural category and reflects the brand's clinical (rather than ideological) approach. Nearly four decades in, Kingfisher remains family-spirited, Norfolk-based, and approved by the UK Oral Health Foundation.
Natural does not have to mean ineffective. We worked with the British Dental Health Foundation because we wanted a natural toothpaste that cleaned teeth as well as the conventional ones, not one that just felt virtuous.Richard Austin, Founder, Kingfisher Natural Toothpaste
What makes them different
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BDHF Approved
The first natural toothpaste to be approved by the British Dental Health Foundation (now Oral Health Foundation). Approval requires demonstrated cleaning effectiveness, not just ingredient safety. Approval has been maintained continuously since 1988.
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Real Ingredients
Real fennel in the Fennel formula, real strawberries in the children's Strawberry variant, real peppermint in the Mint. No artificial colourings, flavourings, sweeteners, or preservatives. The flavours are food-grade, not lab-mixed mint and bubblegum.
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Vegan & Cruelty-Free
100 percent vegan-friendly ingredients across the toothpaste range. No animal testing at any stage. The cruelty-free position predates the EU cosmetics testing ban, going back to the founder's 1970s organic background.
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UK Family Business
Founded in 1988 in Norfolk and still operating from Norfolk. The brand has remained independent through the consolidation wave in the natural products category, where most heritage brands have been acquired by multinationals.
The shelf favourites
The handful we reach for most. Ranked by what actually sells, with the why for each.
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Kingfisher Natural Toothpaste- Fennel Fluoride Free 100ml
R139.00
The Fennel variant is the brand's most distinctive. Fennel is a digestive herb traditionally used to freshen breath, and the toothpaste flavour is closer to liquorice than to mint. Loved by users who find mint toothpaste harsh in the morning.
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Kingfisher Natural Toothpaste- Mint Fluoride Free 100ml
R159.00
The Mint is the gateway product for users moving from conventional fluoride toothpaste. Natural peppermint flavour, fluoride-free, with the familiar mint expectation. The easiest swap if you are used to commercial mint toothpaste.
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Kingfisher Natural Toothpaste - Children's Strawberry Fluoride Free 100ml
R139.00
The children's Strawberry is the only Kingfisher product designed for kids. Real strawberry flavour rather than synthetic sweetener, with bristle-soft formulation. Popular with parents avoiding fluoride for younger children.
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Shop the full Kingfisher range below.
All Kingfisher products ↓
Kingfisher Natural Toothpaste- Fennel Fluoride Free 100ml
Kingfisher Natural Toothpaste - Children's Strawberry Fluoride Free 100ml
Kingfisher Natural Toothpaste- Mint Fluoride Free 100ml
Touring the range
Three doorways into the brand: entry, classic, specialty.
Mint for the conventional swap
If you are moving from a supermarket toothpaste, start with Mint. The flavour profile is familiar, the cleaning is BDHF-approved, and the ingredient list is short and natural. The most common first purchase.
Fennel for the distinctive choice
Fennel is the brand's signature flavour. Liquorice-like, traditionally digestive, and a complete break from mint. Loved by long-time natural toothpaste users and people who find mint overwhelming first thing in the morning.
Strawberry for kids
The children's variant. Real strawberry flavour without artificial sweeteners, fluoride-free, and approved for younger users. Pair with the adult Mint or Fennel for a household routine.
What the brand stands behind
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BDHF Approved
Approved by the British Dental Health Foundation (now Oral Health Foundation). The first natural toothpaste to achieve approval, maintained continuously since 1988.
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Vegan
100 percent vegan ingredients across the toothpaste range. No animal-derived components.
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Cruelty-Free
No animal testing at any stage of development or production. The cruelty-free position predates the EU cosmetics testing ban.
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UK-Made
Formulated and manufactured in Norfolk, UK. Independent family-spirited business since 1988.
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Real Ingredient Flavours
Real fennel, real strawberries, real peppermint. No artificial colourings, flavourings, sweeteners, or preservatives.
About this brand
Common questions customers ask about the brand and its products.