Founded 1995 · Watsonville, California · Arctic Norway origin
Nordic naturals
Founded 1995 by Joar Opheim. The Arctic fish oil that set the freshness standard.
Shop now →The story
Thirty years on, Nordic Naturals is still the reference omega-3 brand for paediatricians, integrative doctors, and anyone who has compared the taste of a fresh oil to a rancid one. The Arctic cod liver oil and the Children's DHA range are the products that built the brand's reputation. The Children's DHA Strawberry liquid in particular sells more units than the rest of the wellness-tree range combined because it solves a real problem: getting therapeutic-dose omega-3 into a child without the fishy aftertaste that derails compliance.
Growing up in Arctic Norway, fresh cod liver oil was just what we took. When I came to California and tasted what passed for fish oil here, I knew the problem was not the oil, it was the freshness. That is the whole brand in one sentence.Joar Opheim, Founder and CEO, Nordic Naturals
What makes them different
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01
Freshness Standard
Every batch is tested for peroxide and anisidine value (the standard measures of oxidative rancidity in oils). Nordic's internal standard is stricter than the GOED industry standard. Fresh oil tastes clean; rancid oil tastes like the fishy supplements most people remember.
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02
Third-Party Verified
Every batch is independently tested for purity (heavy metals, PCBs, dioxins), potency (EPA and DHA content matching the label), and freshness. The certificates of analysis are published per batch.
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03
Wild-Caught Arctic Cod
The Arctic Cod Liver Oil sources from sustainably wild-caught cod in Norwegian waters, processed within hours of catch to lock in freshness before oxidation begins.
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04
Paediatric Specialty
The Children's DHA range (strawberry liquid, gummies, fishies, junior softgels) is the product line that built the brand. Therapeutic omega-3 doses in formats children will actually take, used by paediatricians for over two decades.
The shelf favourites
The handful we reach for most. Ranked by what actually sells, with the why for each.
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Nordic Naturals Children's DHA Liquid 119ml Strawberry
R629.00
The flagship paediatric product. 530mg of omega-3 (EPA plus DHA) per teaspoon in a strawberry flavour that children actually swallow without protest. The reason this is the bestseller is simple: it works, and the taste removes the daily fight.
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Nordic Naturals Ultimate Omega Junior 90 softgels
R949.00
For children who can swallow a small softgel, this is the higher-concentration option. Ultimate Omega Junior delivers therapeutic-dose EPA and DHA without the volume of a liquid serving.
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Nordic naturals Omega-3 Zero Sugar Fishies-36 300mg
R799.00
Zero-sugar chewable omega-3 in a fish shape. The compromise format for parents who want chewables without the sugar load of standard gummies.
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Nordic Naturals Ultimate Omega-60 softgels
R999.00
The flagship adult product. 1280mg total omega-3 per serving (640mg EPA, 448mg DHA) in a lemon-flavoured softgel. The dose adults actually need for cardiovascular, cognitive, and inflammatory support.
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Nordic Naturals Arctic Cod Liver Oil 237ml
R999.00
The original. Liquid cod liver oil including natural vitamin A and D, in a 237ml bottle. The closest thing on the wellness shelf to what Joar grew up taking in Norway.
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Shop the full Nordic naturals range below.
All Nordic naturals products ↓
Nordic Naturals Children's DHA Liquid 119ml Strawberry
Nordic naturals Omega-3 Zero Sugar Fishies-36 300mg
Nordic Naturals Ultimate Omega Junior 90 softgels
Nordic Naturals Arctic Cod Liver Oil 237ml
Nordic Naturals Baby Omega (DHA) Baby Omega
Nordic Naturals Ultimate Omega-60 softgels
Nordic Naturals Omega 3 Gummies 60
Touring the range
Three doorways into the brand: entry, classic, specialty.
Children's DHA Strawberry
If you have children and you have never managed to get them on a daily omega-3, start here. The strawberry liquid solves the taste problem that derails most paediatric omega-3 attempts.
Ultimate Omega
The flagship adult formulation. 1280mg total omega-3 per serving. The dose level most clinical research uses, and the one cardiologists and integrative doctors typically reach for.
Arctic Cod Liver Oil
For traditionalists or anyone wanting the natural vitamin A and D that come with cod liver oil. The closest match to the Norwegian household staple that the brand was built on.
What the brand stands behind
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Founded 1995
Established by Joar Opheim in California. Thirty years setting the freshness and purity standard for omega-3 supplements.
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Friend of the Sea Certified
Sustainable fishing practices verified by independent third-party certification.
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Third-Party Tested
Every batch tested independently for purity (heavy metals, PCBs, dioxins), potency (EPA and DHA content), and freshness. Certificates of analysis published per batch.
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Stricter Than Industry Standard
Internal freshness and purity standards exceed the GOED industry benchmark. Peroxide and anisidine values are kept well below the maximum thresholds.
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GMP Certified
Good Manufacturing Practice compliant, with manufacturing facilities meeting US FDA and international quality standards.
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Non-GMO Verified
Verified non-GMO across the range. No genetically modified ingredients or excipients.
About this brand
Common questions customers ask about the brand and its products.