Beauty Gen

Pharmaceutical-grade hydrolysed collagen, formulated for South African beauty-from-within.

The story

Beauty Gen is a South African collagen brand built around the principle that visible skin, hair, and joint health starts internally. The flagship product, Naked Collagen, became one of the country's best-selling collagen supplements by combining hydrolysed bovine peptides (Type I and III) with undenatured Type II collagen, delivered in pharmaceutical-grade production conditions. The Naked Collagen Plus variant adds buffered vitamin C and Lactospore Bacillus Coagulans, the spore-forming probiotic that survives stomach acid.

The market position is deliberate. Imported collagen brands compete on packaging and exotic positioning at high price points. Beauty Gen competes on dose, transparency of source, and pharmaceutical-grade manufacturing, at a price that fits a South African monthly supplement budget. The peptides come from grass-fed cattle. The formulations are flavour-neutral so they dissolve in coffee, water, or smoothies without altering taste.

Radiant skin starts inside. The dose has to be right, the source has to be transparent, and the price has to make sense for daily use.

The Beauty Gen team

What makes them different

01
Effective Dose

Naked Collagen delivers 10 to 12g of collagen peptides per serving, the dose range used in clinical trials showing measurable skin elasticity and hydration improvements. Many cheaper brands deliver 3 to 5g per serving, which is sub-clinical.
02
Pharmaceutical Grade

Production happens in pharmaceutical-grade facilities, not generic supplement contract manufacturers. This affects contamination control, dose consistency, and batch documentation.
03
Three Collagen Types

Naked Collagen combines hydrolysed Type I and III (skin and connective tissue) with undenatured Type II (joints). One product covers what most brands split into separate beauty and joint formulas.
04
Flavour Neutral

The peptides dissolve cleanly in coffee, water, or smoothies without changing taste or texture. Daily compliance is the biggest challenge with collagen, and flavour is the main reason people stop.

The shelf favourites

The handful we reach for most. Ranked by what actually sells, with the why for each.

Beauty Gen Naked Collagen PLUS

R449.00

Naked Collagen Plus adds vitamin C and Lactospore probiotic to the base Naked Collagen formula. Vitamin C is required for collagen synthesis in the body, so combining them improves the conversion of dietary peptides into new collagen.
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Beauty Gen Naked Collagen Complete 600g

R769.00

The 600g jar is the value format, lasting approximately 50 days at one scoop per day. Best for users who have already validated the product on a smaller size and committed to a daily routine.
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Beauty Gen 5-in-1 Collagen Supplement 450g - Blueberry

R589.00

A flavoured collagen for users who prefer not to mix peptides into coffee or smoothies. Blueberry masks the mild taste of unflavoured collagen and works well stirred into plain water.
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Beauty Gen Naked Collagen 360g

R399.00

The 360g jar is the starter format. Approximately 30 days of daily use, which is enough to assess whether collagen supplementation is making a noticeable difference for your skin, hair, or joints.
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Shop the full Beauty Gen range below.

All Beauty Gen products ↓

Beauty Gen

Beauty Gen Naked Collagen PLUS

R 449.00

Contains collagen to support skin health and elasticity. 2. Enhanced with additional vitamins and nutrients. 3. Available in a convenient supplement form. Ingredients: Pure Hydrolysed Beauty Collagen® (Type I, Bovine), Buffered vitamin...

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Beauty Gen

Beauty Gen Naked Collagen Complete 600g

R 769.00

Multi-Collagen Formula – Contains Type I, II, and III collagen from bovine, fish, and chicken sources. Supports Health & Vitality – Promotes skin, hair, nail, joint, bone, and muscle health....

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Beauty Gen

Beauty Gen 5-in-1 Collagen Supplement 450g - Blueberry

R 589.00

Beauty Gen 5-in-1 Collagen Supplement comes in a 450g container. 2. It is blueberry flavored, designed for a pleasant taste experience. 3. The supplement combines collagen with additional nutrients to...

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Beauty Gen

Beauty Gen Naked Collagen 360g

R 399.00

Beauty Gen Naked Collagen is a collagen supplement designed to support skin, hair, and joint health. It comes in a 360g container of unflavored, hydrolyzed collagen powder. The product is...

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Touring the range

Three doorways into the brand: entry, classic, specialty.

START HERE

The 30 day trial

Naked Collagen 360g gives you a month of daily peptides at the clinical dose. This is enough time to notice changes in hair growth, nail strength, or skin hydration, which are the first markers people typically see.

Beauty Gen Naked Collagen 360g R399.00

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DAILY USE

Naked Collagen Plus

Once you have established collagen as a daily habit, the Plus variant adds the cofactors. Vitamin C drives collagen synthesis, and the Lactospore probiotic supports gut absorption of the peptides themselves.

Beauty Gen Naked Collagen PLUS R449.00

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LONG TERM

The 600g value jar

For committed daily users, the 600g jar lowers the cost per serving meaningfully and reduces packaging waste. Pair it with the Plus formula on alternating days for full cofactor coverage.

Beauty Gen Naked Collagen Complete 600g R769.00

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What the brand stands behind

Pharmaceutical Grade Manufacturing

Produced under pharmaceutical-grade conditions rather than general supplement contract facilities, with stricter contamination and dose-consistency controls.
Grass-Fed Bovine Source

Hydrolysed bovine collagen peptides sourced from grass-fed cattle, the higher standard for collagen feedstock.
Three Collagen Types

Type I and III hydrolysed peptides plus undenatured Type II covers both skin and joint applications in a single product.
South African Made

Formulated and produced locally, reducing the import markup on international collagen brands.
Clinical Dose

10 to 12g of collagen peptides per serving, the dose range used in clinical trials demonstrating skin and joint benefits.

About this brand

Common questions customers ask about the brand and its products.

What is hydrolysed collagen and why does it matter?

Whole collagen is a large protein your body cannot absorb directly. Hydrolysed collagen has been broken down into smaller peptides (typically 2 to 5 kilodaltons) that pass through the gut wall intact and circulate in the bloodstream. The hydrolysis step is what makes oral collagen supplementation effective rather than purely a protein source.

Marine vs bovine, which is better?

Bovine collagen is closer in molecular structure to human collagen and offers Types I, II, and III. Marine collagen is Type I only but has slightly smaller peptide size and faster absorption. For skin, hair, nails, and joints, bovine covers more applications. Marine is preferred by people avoiding red meat or with religious dietary restrictions.

How long until I see results?

Nails and hair growth changes are usually noticeable within 4 to 6 weeks. Skin hydration and elasticity changes typically appear at 8 to 12 weeks of daily use at clinical dose. Joint comfort changes vary widely; some users notice within weeks, others see no effect. Collagen is a long-term supplement, not an acute intervention.

Can I take Naked Collagen during pregnancy?

Collagen peptides themselves are well tolerated in pregnancy as they are essentially a protein source. However, the Naked Collagen Plus variant contains a probiotic strain that has not been specifically studied in pregnancy. The standard Naked Collagen without the Plus additions is the safer choice during pregnancy and breastfeeding.

Why does Naked Collagen taste neutral?

Hydrolysed bovine collagen at pharmaceutical grade has minimal flavour because the production process removes the fats and connective tissue that carry the typical bone-broth taste. Cheaper collagens often have a noticeable beefy or fishy taste because the hydrolysis is less thorough.

Is this product halaal or kosher?

Bovine collagen sources vary by batch. Confirm certification status by checking the most recent batch on Beauty Gen's product page or by contacting our customer service team. If certification is critical to your purchase, ask before buying to avoid disappointment.

What is the difference between Naked Collagen and Naked Collagen Plus?

Naked Collagen is pure hydrolysed peptides plus undenatured Type II. Naked Collagen Plus adds buffered vitamin C (which is required for collagen synthesis) and Lactospore Bacillus Coagulans (a spore-forming probiotic that survives stomach acid). The Plus variant is the more complete supplement, the standard is the leaner, lower-cost daily option.

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Beauty Gen

The story

What makes them different

Effective Dose

Pharmaceutical Grade

Three Collagen Types

Flavour Neutral