Soho Flordis International · Australia · Swiss-Manufactured

Flordis

Australian evidence-based herbal medicine, manufactured in Switzerland, clinically researched extracts.

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The story

Flordis is the South African name for the herbal medicine portfolio of Soho Flordis International, an Australian company that has rebranded internationally as SFI Health. The brand sits in a narrow category: branded herbal extracts where the specific extract (not just the plant) has been clinically researched, and where manufacturing is held to pharmaceutical standards rather than supplement standards.

The two products distributed in South Africa illustrate the model. KeenMind contains CDRI 08, a Bacopa monnieri extract first researched at the Central Drug Research Institute in India in 1974, supported by six human clinical trials and over 40 years of cognitive research. Ellura contains a 36mg proanthocyanidin (PAC) cranberry extract from the same Australian-grown cranberry, dosed at the level used in the urinary tract health literature. The extracts are manufactured in Switzerland under Source-to-Patient quality controls, which is the brand's commercial differentiator: same extract, same potency, same trial-tested dose in every capsule.
An herbal medicine is only as good as the specific extract inside it. Generic Bacopa is not CDRI 08. Generic cranberry is not 36mg PAC. The extract is the medicine.
The Flordis Team, SFI Health

What makes them different

  • 01

    Branded Extracts

    Flordis products use specific, named, clinically researched extracts (CDRI 08 Bacopa, 36mg PAC cranberry), not generic plant powders. The trial data attaches to the extract, not the species, which is why the brand insists on naming the source.

  • 02

    Swiss Manufacturing

    Extracts are produced in Switzerland under pharmaceutical-grade controls (GMP-equivalent). The Source-to-Patient programme tracks each batch from harvest through extraction to final capsule, with consistent potency batch-to-batch.

  • 03

    Clinical Trial Backing

    KeenMind has six published human trials supporting cognitive and learning benefits. Ellura's 36mg PAC dose is the level used in urinary health research. Trial-based dosing is the foundation of the formulation.

  • 04

    Australian Heritage

    Soho Flordis International is headquartered in Australia, with a research and regulatory tradition tied to Australia's TGA framework for complementary medicines. The brand operates in South Africa, Australia, the Middle East, and the Americas.

The shelf favourites

The handful we reach for most. Ranked by what actually sells, with the why for each.

Shop the full Flordis range below.

All Flordis products ↓
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Flordis Ellura Urinary Tract Health Capsules

Flordis Ellura Urinary Tract Health Capsules

R 319.00
Ellura capsules are globally recognized for their efficacy in reducing the frequency of recurrent cystitis and promoting urinary tract health. Each capsule contains concentrated cranberry juice extract, providing 36 mg...
Flordis - KeenMind 60 Capsules

Flordis - KeenMind 60 Capsules

R 399.00
Flordis KeenMind is a natural supplement designed to enhance cognitive function, memory, and concentration. Each bottle contains 60 capsules for daily use. The formula is based on a specific extract...

Touring the range

Three doorways into the brand: entry, classic, specialty.

COGNITIVE SUPPORT

KeenMind for memory and focus

The cognitive pillar of the range. CDRI 08 Bacopa requires consistent daily use for 8 to 12 weeks to show its full effect, which mirrors the trial protocols. Not a same-day stimulant; a long-cycle cognitive support.

Flordis - KeenMind 60 Capsules
Flordis - KeenMind 60 Capsules R399.00
URINARY HEALTH

Ellura for recurrent UTI prevention

Daily prophylactic for women with recurrent urinary tract infections. The 36mg PAC dose blocks bacterial adhesion to the bladder wall. Used as a daily preventive, not as treatment for an active infection.

Flordis Ellura Urinary Tract Health Capsules
Flordis Ellura Urinary Tract Health Capsules R319.00
HOW TO CHOOSE

Match the extract to the need

The two products solve different problems. KeenMind is for cognitive function; Ellura is for urinary health. There is no overlap. If you are unsure which fits, the indication is on the label and the trial data is the differentiator from generic alternatives.

Flordis - KeenMind 60 Capsules
Flordis - KeenMind 60 Capsules R399.00

What the brand stands behind

  • Swiss-Manufactured

    All extracts are produced in Switzerland under GMP-equivalent quality controls. Batch-to-batch potency consistency is part of the contract.

  • Clinically Researched

    CDRI 08 has six published human trials. The 36mg PAC level in Ellura matches the dose used in urinary tract health research literature.

  • Source-to-Patient

    SFI Health's internal quality programme tracks each batch from raw plant through extraction, formulation, and final packaging. Traceability is documented end-to-end.

  • TGA-Listed Heritage

    The Australian parent company operates under Australia's Therapeutic Goods Administration framework for complementary medicines, which is one of the stricter global regimes.

  • 40+ Years Research

    The CDRI 08 extract was first researched in 1974 at India's Central Drug Research Institute and has been studied continuously since then.

About this brand

Common questions customers ask about the brand and its products.

How long does KeenMind take to work?
The clinical trials measured cognitive improvements at 8 to 12 weeks of consistent daily use. It is not a same-day stimulant like caffeine or rhodiola; it is a long-cycle cognitive support that builds with adherence. Most people notice changes around week 6, with the full effect by week 12.
Is Ellura a treatment for an active UTI?
No. Ellura is a daily preventive aimed at reducing the frequency of recurrent cystitis in women prone to repeated infections. An active UTI requires medical assessment and possibly antibiotic treatment. Ellura works prophylactically by blocking bacterial adhesion before infection establishes.
What is CDRI 08 and why does it matter?
CDRI 08 is the specific Bacopa monnieri extract used in KeenMind, developed by India's Central Drug Research Institute in the 1970s. The clinical trial data on cognition attaches to this specific extract and its standardised bacoside profile, not to generic Bacopa powder. Substituting another Bacopa supplement is not equivalent.
Can I take KeenMind with other medications?
Bacopa has a low interaction profile but check with your pharmacist or doctor if you take sedatives, thyroid medication, or anticholinergic drugs. KeenMind is sold as a complementary medicine in Australia and South Africa, which means it is regulated but not a prescription drug.
Why is Flordis more expensive than supermarket Bacopa or cranberry?
Two reasons: the named extracts (CDRI 08, 36mg PAC) are produced under tighter manufacturing controls than commodity plant powders, and the dose matches what the clinical trials used. Cheap supermarket alternatives often contain lower-strength generic powders at sub-therapeutic doses, which is why their effect is less consistent.
Are these products vegan?
KeenMind capsules use a gelatin shell. Ellura also uses a gelatin capsule. Neither is suitable for strict vegetarians or vegans. The contents (Bacopa, cranberry) are plant-derived, but the capsule itself is animal.

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