South African Founded · Mineral Specialists · 59+ Stockists
Essentially Young
Imported Zechstein magnesium flakes, Baja Gold sea salt, Celtic salt. SA-curated minerals.
Shop now →The story
The range today is built around three pillars: Zechstein magnesium flakes imported from the Netherlands (sourced from a 250-million-year-old deposit buried under the North Sea, untouched by modern pollution), Baja Gold mineral sea salt from the Sea of Cortez (solar-dried, retaining more than 90 trace minerals), and Celtic Sel Gris from France (hand-harvested in Brittany using methods unchanged for centuries). The brand is now stocked in over 59 wellness outlets nationally, including 47 Wellness Warehouse stores and Faithful to Nature. The brief from the beginning has been: source ingredients you would use on your own family, then make them accessible.
When I tried Dead Sea Salt on my own eczema, the difference was so obvious I started telling everyone I knew. That is still how we choose what to sell. We use it ourselves first.Robyn and Heide, Founders of Essentially Young
What makes them different
-
01
Zechstein Magnesium
Magnesium chloride flakes sourced from the Zechstein deposit in the Netherlands, a 250-million-year-old ancient sea bed buried 1.5km under the surface. Untouched by modern pollution, the purest magnesium source available commercially.
-
02
Baja Gold Sea Salt
Solar-evaporated mineral sea salt from the Sea of Cortez in Baja California. Retains more than 90 naturally occurring trace minerals (potassium, magnesium, calcium) that are removed in refined table salt. The gold colour is the mineral content.
-
03
Celtic Sel Gris
Hand-harvested grey salt from the Atlantic salt marshes of Brittany, France. Traditional method using wooden rakes and clay-bottomed evaporation pools. Naturally moist, mineral-rich, the salt French chefs default to.
-
04
Source Then Sell
The founders test every product on themselves and their families before it ships. The range expands when a product earns its place, not because a category needs filling.
The shelf favourites
The handful we reach for most. Ranked by what actually sells, with the why for each.
-
Baja Gold Mineral Sea Salt 454gr
R599.00
The mineral-rich daily cooking salt. Replaces refined table salt one-for-one. The yellow-gold colour comes from over 90 trace minerals (magnesium, potassium, calcium) that are stripped out of white table salt. Sustainably harvested from the Sea of Cortez.
View product → -
Essentially Young - Celtic Salt Sel Gris - 400g
R259.00
Hand-harvested French grey salt from Brittany. Slightly moist, mineral-rich, finishes savoury dishes the way refined salt cannot. The chef's salt for everyday cooking.
View product → -
Essentially Young Magnesium Flakes 1kg
R349.00
Pure Zechstein magnesium chloride for bath soaks and foot soaks. One cup per bath relaxes muscles, supports sleep, and absorbs magnesium transdermally (skipping digestive absorption issues). The 1kg pack lasts roughly two months for nightly footbaths.
View product → -
Essentially Young Coarse Salt Shaker 150g
R179.00
Coarse Baja Gold in a kitchen shaker. The everyday cooking salt for people who want trace minerals in their food but a grindable, manageable format.
View product → -
Essentially Young Celtic Salt Fine Shaker 150g
R209.00
Fine-ground Celtic salt in a shaker for everyday table and cooking use. The format that lets people swap out refined table salt without rethinking how they cook.
View product →
Shop the full Essentially Young range below.
All Essentially Young products ↓
Essentially Young Coarse Salt Shaker 150g
Essentially Young - Celtic Salt Sel Gris - 400g
Baja Gold Mineral Sea Salt 454gr
Essentially Young Celtic Salt Fine Shaker 150g
New Leaf Iron Complex 180 Tablets
Essentially Young Magnesium Flakes 1kg
Touring the range
Three doorways into the brand: entry, classic, specialty.
The everyday cooking salt
If you are new to Essentially Young, start by replacing your kitchen salt. Baja Gold or Celtic Sel Gris instead of refined table salt is the single highest-leverage swap you can make. The trace minerals are the same ones humans evolved to consume from food.
The magnesium bath
Once the kitchen is sorted, add Zechstein Magnesium Flakes to the bathroom. One cup per bath, three to four times a week. Transdermal magnesium absorbs through the skin and bypasses the digestive system, which is the issue most magnesium tablets run into.
Format and trace-mineral specifics
The shaker formats and the fine-ground Celtic for table use. These are the products that let you swap out refined salt across every room of the house without changing how anyone cooks.
What the brand stands behind
-
Zechstein Inside Certified
Magnesium flakes carry the Zechstein Inside seal, verifying the source as the 250-million-year-old Zechstein deposit in the Netherlands. The benchmark for magnesium purity.
-
Solar-Dried Salt
Baja Gold is solar-evaporated, not heat-refined or anti-caking treated. The mineral profile is preserved through traditional evaporation.
-
Hand-Harvested
Celtic Sel Gris is harvested by hand by paludiers in Brittany, using traditional clay-bottomed pools and wooden rakes. Method certified as Nature & Progrès.
-
Sustainably Sourced
Baja Gold sourced from a sustainably managed salt operation in the Sea of Cortez. Celtic salt from a centuries-old French cooperative.
-
South African Curated
Sourced internationally, distributed locally. Stocked in 59+ wellness outlets nationally, including 47 Wellness Warehouse stores.
-
No Anti-Caking Agents
No anti-caking agents, no bleaching, no additives. The natural moisture of the salt is the indicator of authenticity.
About this brand
Common questions customers ask about the brand and its products.