Pregnancy
The first 1000 days shape a lifetime. Get the basics right.
What you take matters as much as what you avoid. Some supplements safe outside pregnancy become risky during it. The list below is a starting point, not a prescription. Every prenatal protocol should be signed off by your obstetrician or midwife, especially if you have any pregnancy condition, take chronic medication, or are carrying multiples.
What is actually happening
Folate Builds The Neural Tube
The neural tube closes between days 21 and 28, often before you know you are pregnant. Adequate folate (ideally as methylfolate) cuts neural-tube defect risk significantly. Start before conception if possible.
DHA Builds The Brain
Roughly 70 percent of brain development happens in utero and the first two years. DHA, an omega 3 fatty acid, is the structural fat of the developing brain and retina. Maternal intake directly affects baby's levels.
Mineral Demand Climbs
Iron, calcium, magnesium, and iodine demand rises sharply. Shortfalls show up as fatigue, leg cramps, brittle hair, and (longer term) maternal bone loss and thyroid stress.
Not Everything Safe Is Safe Here
High-dose vitamin A (retinol), ashwagandha, certain essential oils, high-dose herbs, and some 'detox' products can harm the baby. Pregnancy-safe is a specific label, not a default.
How we think about it
Preconception, 3 months ahead
Start a quality prenatal multivitamin with methylfolate and a clean omega 3 with DHA. Get baseline bloods done: iron, ferritin, vitamin D, thyroid. Fix deficits before conception.
Through pregnancy, daily
Continue prenatal and omega 3 every day. Add magnesium if you have leg cramps or constipation. Adjust iron based on your bloods, with your doctor's guidance.
Last trimester and postpartum
Prepare for breastfeeding: omega 3 demand stays high, vitamin D for baby comes via breastmilk, and a postnatal kit covers recovery. Keep the prenatal going for 3 to 6 months after birth.
Our top picks for this concern
Curated by what works, ranked by what sells. The handful we reach for first.
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Viridian Pregnancy Formula Multivitamin 60 Capsules
R429.00
A clean prenatal multi with methylfolate (the active form), pregnancy-appropriate vitamin A as beta-carotene, and balanced minerals. Foundation for the full nine months.
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Terra Nova - Prenatal Multivitamin Complex 50 Capsules
R439.00
Food-state prenatal blend that tends to sit easier on a queasy first-trimester stomach. Good alternative if Viridian doesn't suit you.
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Earthier Folate Complex Capsules 60s
R339.00
A standalone folate complex for preconception or to top up if your prenatal is low on folate. Especially relevant if you have the MTHFR variant.
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BetterYou - Magnesium Flakes 250g
R109.00
Transdermal magnesium for leg cramps and sleep without adding to first-trimester nausea. A nightly foot soak is one of the most-requested pregnancy tools.
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Little Gems- Kit for New Moms
R269.00
A postpartum recovery kit for the fourth trimester: soothing, restorative, and designed for the early weeks with a newborn.
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Little Gems- Kit for New Moms
BetterYou - Magnesium Flakes 250g
Terra Nova - Prenatal Multivitamin Complex 50 Capsules
Viridian Fertility for Men 60 Capsules
Earthier Folate Complex Capsules 60s
Soil Organic Clary Sage Essential Oil 10ml
Viridian Pregnancy Formula Multivitamin 60 Capsules
Build your stack
Three tiers, not 12. Start with one, add the next when you are ready.
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1FOUNDATION
Prenatal multivitamin, daily
A complete prenatal covers folate, B12, iodine, zinc, and the right form of vitamin A. The non-negotiable base of any pregnancy protocol.
Viridian Pregnancy Formula Multivitamin 60 Capsules
R429.00
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2BUILD
Standalone folate
Add or swap in a dedicated folate complex if you're preconception, have MTHFR, or your prenatal sits low on folate. The earlier the better.
Earthier Folate Complex Capsules 60s
R339.00
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3SUPPORT
Magnesium for cramps and sleep
Transdermal magnesium flakes ease leg cramps, restless legs, and constipation without the GI hit of oral magnesium during pregnancy.
BetterYou - Magnesium Flakes 250g
R109.00
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