Founded 1999 · Daventry UK · Family-Owned · Soil Association Organic
Viridian
Founded 1999 in Daventry by Cheryl Thallon. Effective, ethical, pure British supplements.
Shop now →The story
A quarter of a century later, that range has grown to over 250 products and the company is still family-owned, with Cheryl's daughter Holly now working alongside her. Viridian is Soil Association certified, Cruelty Free International Leaping Bunny certified, palm oil free certified, and has been running on 100% green energy since 2002. The company donates a portion of profits to charity each year and was awarded the King's Award for Enterprise in 2023 for a 390 percent rise in export sales. It is a rare combination in the supplement world: scientifically rigorous formulations, no corporate ownership, and a refusal to compromise on the ethics side to chase scale.
Supplements should be made the way you would want them made for your own child. That is the test, and it has not changed in 25 years.Cheryl Thallon, Founder, Viridian Nutrition
What makes them different
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01
100% Active Ingredients
Viridian formulas contain no artificial fillers, binders, coatings, sweeteners, colours, or preservatives. Capsules are filled with active ingredient and sometimes a single excipient like alfalfa. Most supplement brands cannot claim this.
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02
Soil Association Certified
Where applicable, Viridian products carry Soil Association Organic certification (the UK gold standard), audited annually. The certification covers ingredient sourcing, processing, and labelling end to end.
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03
Family Owned, No Investors
Cheryl Thallon still owns and runs Viridian, now with her daughter Holly. No private equity, no public shareholders. That is why the ethical positions (palm oil free, green energy, charity giving) have stayed intact while many peer brands have been acquired and watered down.
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04
Made in Britain
All Viridian products are formulated and manufactured in the UK to BRC AA-grade standards. Daventry-based operations, GMP certified, with full traceability on ingredient lots.
The shelf favourites
The handful we reach for most. Ranked by what actually sells, with the why for each.
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Viridian 100% Organic Black Seed Oil 200ml
R879.00
Cold-pressed organic Nigella sativa oil, Soil Association certified. Used traditionally for immune support, respiratory health, and inflammatory balance. The 200ml bottle is two months of daily use.
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Viridian Vitamin D3 and K2 Complex - 90 Veg Capsules
R769.00
D3 paired with K2 (MK-7) in vegan-suitable veg-caps. The K2 routes calcium to bones rather than soft tissue, which matters if you supplement D3 above 2000IU regularly.
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Viridian Natural Vitamin E 400IU 30's
R359.00
Natural d-alpha tocopherol (not synthetic dl-alpha), 400IU per softgel. Natural-form vitamin E has substantially better bioavailability than synthetic, which is why most clinical research uses the natural form.
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Viridian Hi- Potency Magnesium 300mg Veg Capsules 30
R329.00
300mg elemental magnesium per capsule in veg-cap form. Sized for daily use over a month, useful for sleep, muscle recovery, and cardiovascular support.
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Viridian Organic Omega 3:6:9 Oil
R369.00
Organic flax, sesame, sunflower, evening primrose, and pumpkin oils blended. Vegan source of omega 3-6-9, useful if fish oils are not an option.
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Shop the full Viridian range below.
All Viridian products ↓
Viridian 100% Organic Black Seed Oil 200ml
Viridian Natural Vitamin E 400IU 30's
Viridian Hi- Potency Magnesium 300mg Veg Capsules 30
Viridian Vitamin D3 and K2 Complex - 90 Veg Capsules
Viridian Organic Omega 3:6:9 Oil
Viridian High Twelve B Complex 30 Caps
Viridian Vitamin D3 1000iu 30 Caps
Viridian Selenium 200ug 30 Capsusles
Viridian Magnesium Citrate with B6 30
Viridian HIGH FIVE Multivit & Mineral Formula 60 Veg Capsules
Viridian High B5 B Complex +Magnesium Ascorbate
Viridian Fertility for Men 60 Capsules
Touring the range
Three doorways into the brand: entry, classic, specialty.
The daily core
Most Viridian customers start with Vitamin D3 + K2, a Hi-Potency Magnesium, and one targeted formula for their main concern. Three bottles cover roughly 90 percent of the daily essentials at this brand's quality tier.
The herbal singles
Viridian's herbal range includes 100% Organic Black Seed Oil, NAC+, Quercetin, and Selenium. These are the bottles where Viridian's standards (organic sourcing, no fillers, full lab testing) really separate them from mass-market alternatives.
The complex formulas
The HIGH FIVE Multivit, HIGH TWELVE B Complex, and Beta Glucan with C, D, Zinc combine multiple actives in a single capsule. The High Five is the cleanest broad-spectrum multivit we stock, useful as a foundation if you only want to take one supplement.
What the brand stands behind
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Soil Association Organic
UK organic certification for applicable products. Annual audits of sourcing, processing, and labelling.
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Cruelty Free International
Leaping Bunny certified. No animal testing at any stage of formulation or supply chain.
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Palm Oil Free Certified
Third-party certified palm-oil-free across the range, addressing the deforestation and orangutan-habitat concerns of conventional palm sourcing.
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BRC AA Grade
British Retail Consortium global quality standard at the AA tier, the highest available, for manufacturing facility audits.
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King's Award for Enterprise
Awarded 2023 for International Trade, recognising 390 percent export sales growth over six years.
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Family Owned
Still independently owned by founder Cheryl Thallon, now with daughter Holly. No corporate or PE ownership.
About this brand
Common questions customers ask about the brand and its products.